Winston-Salem Pride
In 2011, the organization Equality Winston-Salem organized Winston-Salem Pride, a series culminating in a parade through downtown. Advertisements and reports of the event focused on the 15-year gap between the previous pride parade which occurred in 1996, yet there was little information on why there was a 15 year gap [1].
NCPride 1996
NCPride, a state-wide organization promoting positive views of LGBT people, holds annual pride parades which used to change host cities before 2000. Winston-Salem was chosen as the host city for the 1996 parade. The estimated attendance at the parade was 10,000 people.
Cheryl Hopkins, a co-chairwoman of the parade and its associated events, wrote in a June 7th, 1996 article for the Winston-Salem Journal that one of the reasons for holding the parades is to “raise awareness within the community and begin a dialogue on gay issues.” The biggest issue in 1996 was the recently introduced Defense of Marriage Act (DOMA) in May. Hopkins doesn’t list any specific activities relating to DOMA, but there were many speakers, workshops, and dinners scheduled for the weekend where DOMA might have been discussed.
“Celebrate, Activate, Educate”
The motto for the 1996 parade, “Celebrate, Activate, Educate” explains the goals for having a pride parade. Indeed, the weekend included talks by renowned authors including Leslie Feinberg, Minnie Burce Pratt, Mab Segrest, and Barbra Smith. These authors spoke at an event entitled “Moving Towards Wholeness,” which promoted the bridging issues of race, class, gender, and sexual orientation. After the talk there was an after-dinner discussion about how to create change in North Carolina.
Advertising
The parade was heavily advertised in the North Carolina gay publication The Front Page. As NCPride states on their website, the funding for the parades is based on advertising. Local businesses placed ads in The Front Page to attract the people from across the state. One business, Bourbon Street, took out a full page ad in the May 24th edition, advertising itself as “the party headquarters”. The increase in tourists during Pride weekend was beneficial to businesses who supported Pride by advertising in the newsletter.
Protests
In Cheryl Hopkins’ article, “Celebrate: Gay festival offers full menu of events,” she refers to the negative comments about the parade, saying “we are not really surprised at the vehement opposition of some of [them].” The most vocal opposition to the parade came from a group of churches called “Churches for Christian Family Values,” who took out a full page ad on June 7th, 1996 to denounce the parade and homosexuality in general. In one line, they denounce homosexuality as a “social malignancy which preceded the fall of nations (Greece/Rome, etc.),” and quotes the verses of the Bible which condemn homosexuality.
The same group organized a counter protest parade to be held about 3 weeks after NCPride. They took out another full page ad to call on people to “celebrate biblical family values” by marching along the same route the pride parade took. An article in News and Record estimated that 12,000 people marched in opposition of homosexuality, 2,000 more than who marched in the pride parade.
An article in the News and Record mentioned that in May a local alderman, Robert Nordlander, tried to pass a resolution denouncing homosexuality at a board of aldermen meeting. The Wilmington Morning Star, a Wilmington-based newspaper, said Nordlander’s resolution was aimed at the pride parade and homosexuals in general, despite a recent Supreme Court ruling which said states cannot ban bills which aim to protect homosexuals from discrimination.
Equality Winston-Salem and Pride 2011
Established in 2010, Equality Winston-Salem works to promote the well-being of LGBTQ individuals and strengthen their community in Winston-Salem. Before organizing the 2011 pride parade, they raised money by hosting “Gay Bingo” nights downtown. The organization was able to raise $25,000 in addition to donations from corporate sponsors.
Pride 2011
On October 15, Equality Winston-Salem held the first pride parade in Winston-Salem since 1996. The event drew an estimated 5,000 people, smaller than the 1996 parade, which was statewide instead of only for one city. The NCPride parade that same year had an estimated 7,000 participants, showing how much support Equality Winston-Salem had from local residents compared to the state-wide event.
The parade occurred a month after the NC Legislature passed the Defense of Marriage Act, which would allow voters to approve an amendment which would limit the state’s recognition of legal unions to marriage between a man and a woman. This gave the organizers more reason to be public and rally against the amendment.
Religion
Equality Winston-Salem gained much support from religious institutions, having 12 member churches in a religious consortium. Having support from religious institutions would help protect the organization from attacks by more conservative churches, and to provide a safe space for religious LGBTQ-identified people afraid to come out.
In an article for the Winston-Salem Journal, Monte Mitchell writes that many gay-affirming churches had booths set up in the vendor area, contrasting the group of churches who took out the anti-pride ad in 1996. The only protestors were “a group of 15 people,” and there was no religious counter parade.
As reported in an article for Yes! Weekly, Jennifer Knapp, the headlining musical performer, said that Pride 2011 will offer her a safe space to be LGBT and Christian. Pastor Roger Haynes of Church of the Holy Spirit Fellowship was also happy about the inclusivity of Equality Winston-Salem.
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