International Male
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International Male was a clothing line created by Gene Burkard, a former advertising copywriter at the Milwaukee Journa. Burkard decided to market a tight pair of men's underpants through the mail called the Jock Sock around 1974. By 1976 he had a full clothing line and catalog. By the late seventies this had expanded to stores in San Diego and West Hollywood. The catalogs were famous in the gay community. Burkard retired from the company in 1987 and the last paper catalog went out in 2007.
