Parr of Arizona

by: Jeff Auer

Parr of Arizona was a Phoenix based retailer started by Ralph Parachek that sold suggestive clothing in the back of men's physique magazines in the 1950's and 1960's. The clothing catalogs would usually feature very attactive men in skimpy swimsuits or revealing clothing. The line became more linked to out gay magazines in the 1970's and 1980's, despite the fact that the owner disavowed any relationship to the community. By the 1990's it became Nu-Parr swimwear which is still open today.

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  Parr 60s

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